We have entered a brave new world of marketing during the past decade, one in which the process is truly 24/7/365 and your personal image and business portfolio are constantly out there for the world to see (and judge). Social media has revolutionised the world in which we live, is continuing to do so, and nowhere is this more evident than in the world of marketing. To succeed in today’s online economy, you need a viable online presence. To obtain that, you need to grow your audience. While there are a few ways of doing this, one of the most popular, by far, is “buying” a following. Followers on Instagram and other social media platforms are a hot commodity, and services that can offer packages of Followers or Likes can prove to be incredibly valuable.
With that said, not all followings are created equal, and likewise not all plans to sell you Followers on Instagram or elsewhere are equally effective. To that end, here are a few tips and tricks to help you find services that can sell you real Instagram Followers, which can then promote real growth for you and your business.
Purchasing Pertinent Followers
It’s tempting to see social media management as a numbers game—and in many ways, it is. The amount of Followers you have and the kind of buzz they generate can be absolutely crucial to the success or failure of a marketing strategy. Your company’s marketing presence is directly correlated to your popularity, exposure, and even your bottom line. It’s for that very reason that quantity isn’t always quality when it comes to social media. Sure, you want as many Followers as possible, but what you really want is Followers who actively engage with your posted content. That means getting Followers liking, sharing, and otherwise disseminating your material—thereby gaining you more exposure, credibility and, ultimately, sales. Dormant Followers are essentially useless, which makes active Followers that much more important. A Following of a few thousand users that are generated from a pool of strangers won’t get you very far, especially if this following has no interest in your platform or product. You therefore want to purchase Followers based less on purely how many are offered and more on what they can actually do for your platform and product.
Analytics Are Your Friend
So, how can you go about finding Followers that will actively engage with your material? There are a few tools you can use here. Social media sites generally offer a dashboard, which allows you to view posted material by the numbers while likewise tracking the engagement levels among your Followers. You’ll be better able to understand what your strengths and weaknesses are, and from there determine what subset of Followers might best shore up one of those weak points or make for an added boost in your next campaign. What’s more, you’ll want to differentiate between “real” Followers and mere “bots,” the latter being automated programs which are unhelpful and not well looked upon in the industry. Social media platforms feature technical support staff working behind the scenes in an effort to optimise their databases. These professionals are constantly filtering and checking up on users to ensure that “bots” aren’t running rampant through the media sphere. For this reason, you need to ensure that you are purchasing “real” Followers, and not just names on a screen.
Start down the road of savvy social media marketing today with an informed idea of what kind of Followers for Instagram other platforms would make for the best buy.